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Thesis Details
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294
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Title
Plagiarism Certificate
Declaration
Certificate
Acknowledgement
Contents
List of Tables
List of Figures
Abbreviations
1. Introduction
2. Review of literature
3. An overview of consumer behavior and durable goods
4. Analysis of general profile and factors affecting consumer behaviour for durable goods
5. Analysis of pre purchase behaviour of consumers for durable goods
6. Analysis of purchase decision of consumers for durable goods
7. Analysis of post purchase behaviour of consumers for durable goods
Conclusion
Bibliography
Appendices