• HOME
  • Search & Results
  • Full Text
  • Thesis Details
 
Page: 456
 
 Full Screen

  • Title
  • Declaration
  • Certificate
  • Acknowledgement
  • Abstract
  • Contents
  • List of Tables
  • List of Figures
  • List of Abbreviations
  • 1. Introduction
  • 2. Review of literature
  • 3. Marketing Strategies of Commercial Banks- Theoretical Overview
  • 4. Growth of Banking in Kerala & Profile of Selected Banks
  • 5. Marketing Strategies of Selected Banks
  • 6. Awareness Level Extent of usage and Satisfaction of Customers
  • 7. Effectiveness of Marketing Strategies
  • Summary and Conclusion
  • Bibliography
  • Appendices