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Full Screen- Title
- Declaration
- Certificate
- Acknowledgement
- Contents
- List of Tables
- List of Figures
- Abbreviations
- 1. Introduction
- 2. Review of literature
- 2.1 Consumer behaviour of parents
- 2.2 Consumer behaviour of children
- 3. An Overview of toys market and consumer behaviour
- 4. Analysis and interpretation of data
- 4.2 Buying of toys for the children
- 4.3 Stage I- Need recognition of Toys
- 4.4 Stage II-Information search about the toys
- 4.5 Stage III- Alternative evaluation of toys
- 4.6 Stage IV- Purchase of toys
- 4.7 Gender of children and toy purchases by the parents
- 4.8 Purchase habit of Toys
- 4.9 Stage V-Post purchase evaluation of toys
- 4.10 Various toys purchase for the usage of children
- 4.11 Gender of Upper Primary School Children
- 5. Findings, Suggestions and Conclusion
- Bibliography
- Appendices