Online Thesis Search Results

TITLE
CERTIFICATE
DECLARATION
ACKNOWLEDGEMENT
CONTENTS
List of Tables
List of Figures
I. DESIGN OF THE STUDY
INTRODUCTION
STATEMENT OF THE PROBLEM
REVIEW OF LITERATURE
SCOPE AND COVERAGE OF THE STUDY
OBJECTIVES OF THE STUDY
METHODOLOGY
COLLECTION OF DATA
A. Primary Data
Field Work and Data Collection Tools
Sample Design
CONTENTS of the Schedule
B. Secondary Data
DATA ANALYSIS
LIMITATIONS OF THE STUDY
PRESENTATION OF THE STUDY
REFERENCES
II. HISTORY OF ADVERTISING - AN OVERVIEW
SECTION - I ORIGIN OF ADVERTISING
a. Pre- Printing Period
b. Early Printing Period
Plate I. First Printed Advertisement
c. Period of Expansion
d. Period of Consolidation
e. Period of Scientific Development
f. Period of Business and Social Integration
SECTION -II HISTORY OF ADVERTISING IN INDIA
1. Growth in Media Advertising Expenditure in India
2. Media - wise Advertising Expenditure in India and its percentage
3. Top Six Advertisers in India
4. Top Seven TV Superstars in India from 1995 - 1999
SECTION -III HISTORY OF ADVERTISEMENTS IN KERALA
REFERENCES
III. THE INFLUENCE OF ADVERTISING ON THE CONSUMERS OF TOILET SOAPS, DETERGENTS AND TOOTH PASTES – AN ANALYSIS
SECTION - I
A. Socio-economic Status of the Male Consumers
1.1. Marital Status-wise details of the Male Heads of Households
1.2. Age wise classification of Male Heads of Households
1.3. Classification on the basis of Educational Qualification of Male Heads of Households
1.4. Occupation-wise classification of Male Heads of Households
1.5. Nature of occupation of Male Heads of Households
1.6. Classification of Male Heads of Households on the basis of their Monthly income
B. Analysis of the Opinions of Male Respondents regarding Commercial Advertisements
2.1. Details of the Male Respondents who observe the commercial advertisements of products and who do not observe the.commercial advertisements of products
2.2. Classification of Male Heads of Households on the basis of the media, in which they observe advertisements, quiet frequently
2.3. Classification on the basis of location of advertisement in newspaper / periodicals that draws the attention of Male Respondents significantly
2.4. Classification of the Male Heads of the Households on the basis of the time slot of advertisement in TV that draws attention of the respondents significantly
2.5. Classification of the heads of households on the basis of the factors that influence them to observe an advertisement
2.6. Heads of households who are influenced and not influenced by the models in the Advertisement
2.7. Classification of the Male Heads of Households who are influenced by the models in the advertisement on the basis of the type of models in the Advertisement
2.8. Details of the Male Heads of Households on the basis of their opinion about the influence of religion on the advertisement of products
2.9. Classification of Male Heads of Households on the basis of the type of products which have religious influence on consumers
2.10. Classification of Male Heads of Households on the basis of the understandability of the advertisement
2.11. Ranking of the opinions of the Male Heads of Households regarding the modern advertisements appearing in TV
I. Opinions of the Male Heads of Households regarding the modern advertisements appearing in TV
2.12. Classification of Male Heads of Households on the basis of their opinion that modern advertisements are filled with sexual scenes and not filled with sexual scenes
2.13. Details of the heads of households on the basis of their opinion regarding the categories of advertisements that shows sexual scenes
2.14. Classification of the Male Heads of Households on the basis of their feeling that some of the advertisement create a sort of nostalgia and do not create any nostalgia
2.15. Classification of Male Heads of Households on the basis of the opinion regarding the categories of advertisements that create some sort of nostalgia
2.16. Classification of the Male Heads of Households based on their belief that some of the advertisements affect the moral values in life and do not affect the moral values
2.17. Details of Male Heads of Households on the basis of their opinion regarding the categories of advertisements that affect the moral values in life
2.18. Ranking of the Preferences of the male Heads of Households in case of Advertisements, which are frequently seen in the media.
II. Preferences of the male Heads of Households in case of Advertisements, which are frequently seen in the media
2.19. Classification of the Male Heads of Households on the basis of the extent of essentiality in informing the viewers of advertisements in the media about the after effects/ side effects on the over consumption of the advertised products
2.20. Details regarding the Male Heads of Households who have been deceived through advertisements and who have not been deceived through advertisements
2.21. Classification of Male Heads of Households on the basis of the advertisement media through which they got deceived
2.22. Classification of the Male Heads of Households on the basis of _ the type of the products I services in which they got deceived
C. Analysis of the Influence of Advertising on the Male Consumers of Toilet Soaps
3.1. Classification of the Male Heads of Households on the basis of _ the media that influence them in purchasing Toilet Soaps.
3.2. Classification of the Male Heads of Households on the basis of the motivating factors _
3.3. Classification of the Male Heads of Households on the basis of the person who influence them in purchasing a particular brand of Toilet Soap
3.4. Observation - wise classification of the Male Heads of Households in respect of Toilet Soaps
3.5. Details of the Male Heads of Households who compare the quality and who do not compare the quality of soaps with the quality as highlighted in advertisement about Toilet Soaps
3.6. Ranking of the opinions of the Male Heads of Households regarding the quality of Toilet Soaps in comparison with the quality as highlighted in advertisements
3.7. Classification of the Male Heads of Households on the basis of the their place of purchase of Toilet Soaps
3.8. Details of Male Heads of Households on the basis of the factors affecting them to select a particular place for the purchase of Toilet Soaps.
3.9. Classification of Male Heads of Households on the basis of their regularity of purchase of Toilet Soaps from a particular shop.
3.10. Classification of Male Heads of Households on the basis of the frequency of purchase of Toilet Soaps
3.11. Classification of Male Heads of Households on the basis of their preference to see Advertisements in T.V.
3.12. Classification of Male Heads of Households on the basis of the part of advertisements which influence them to purchase a particular brand of Toilet Soap
3.13. Ranking of the opinions of the heads of households regarding the existing style of advertisements of Toilet Soaps
3.14. Details regarding the classification of the Male Heads of Households on the basis of the type of advertisement that preferred by them mostly to be exhibited in case of Toilet Soaps
3.15. Rating of advertisements by the Male Heads of Households about the honesty of advertisements in case of Toilet Soaps
3.16. Classification of the Male Heads of Households on the basis of their regularity in purchasing of the same brand of Toilet Soap
3.17. Classification of the Male Heads of Households on the basis of the reasons for purchase of the same brand of Toilet Soaps
3.18. Classification of the Male Heads of Households on the basis of the type of Toilet Soaps they preferred.
3.19. Classification of the Male Heads of Households on the basis of the category of Toilet Soaps they prefer most.
3.20. Classification of the Male Heads of Households on the basis of the brands of Toilet Soaps that impressed them much.
3.21. Ranking of the Problems of Male heads of Households associated with the advertisements and consequent purchase of Toilet Soaps
IlI. Problems of Male heads of Households associated with the advertisements and consequent purchase of Toilet Soaps
3.22. Classification of the Male Heads of Households on the basis of their opinions about the categories of TV advertisements, which are highly effective in the case of Toilet Soaps
3.23. Classification of the Households on the basis of the values of advertisement, which have attracted them in the case of Toilet L Soaps
D. Analysis of the Influence of Advertising on the Male Consumers of Detergents
4.1. Classification of Male Heads of Households on the basis of the media that persuade them in purchasing Detergents
4.2. Classification of the Male Heads of Households on the basis of the motivational factors that affect them in purchasing a particular brand of detergent
4.3. Classification of the Male Heads of Households on the basis of the persons who influence them in buying a particular brand of detergent
4.4. Details regarding the Male Heads of Households on the basis of their observation of advertisements about Detergents
4.5. Details of the Male Heads of Households who compare the quality and who do not compare the quality of Detergents with the quality as highlighted in advertisement about Detergents
4.6. Detergents Ranking of the opinions of the Male Heads of Households regarding the quality of Detergents in comparison with the quality as claimed in advertisements
4.7. Classification of the Male Heads of Households on the basis of their places of purchase of Detergents
4.8. Classification of the Male heads of Households on the basis of the factors affecting them in selecting a specific place for the purchase of Detergents
4.9. Classification of the Male Heads of Households based on the regularity of purchase of Detergents from a particular shop
4.10. Classification of the Male Heads of Households based on the frequency of purchase of Detergents
4.11. Classification of the Male Heads of Households on the basis of their preference to see advertisements in T.V.
4.12. Classification of the Male Heads of Households on the basis of the part of advertisements, which influence them to purchase a specific brand of detergent
4.13. Ranking of the opinions of the Male Heads of Households regarding the existing style of advertisements of Detergents
4.14. Classification of the Male Heads of Households on the basis of the types of advertisements, which are mostly preferred by them to be exhibited in case of Detergents
4.15. Rating of advertisements by the Male Heads of Households about the honesty of advertisements in case of Detergents
4.16. Classification of the Male Heads of Households on the basis of their regularity in purchasing- of-the same brand of detergent
4.17. Classification of the Male Heads of Households on the basis of the reasons for purchase of the same brand of detergent
4.18. Classification of the Male Heads of Households who prefer to purchase various categories of Detergents
4.19. Classification of the Male Heads of Households on the basis of advertisement of Detergents that impressed them much
4.20. Ranking of the problems of Male Heads of Households associated with the advertisements and consequent purchase of Detergents
IV. Problems of Male Heads of Households associated with the advertisements and consequent purchase of Detergents
4.21. Classification of the Male Heads of Households on the basis of their opinion that the TV advertisement is more effective in the case of Detergents.
4.22. Classification of the Male Heads of Households on the basis of the values of advertisements, which have attracted them in the case of Detergents
E. Analysis of the Influence of Advertising on the Male Consumers of Toothpastes
5.1. Classification of the Male Heads of Households on the basis of the media that influence them in the purchase of Tooth pastes
5.2. Classification of the Male Heads of Households on the basis of the motivational factors that affects them in purchasing a specific brand of Tooth paste
5.3. Classification of the Male Heads of Households on the basis of the persons who influence them in purchasing a particular brand of Toothpaste
5.4. Classification of the Male Heads of Households on the basis of their observation of advertisement about Toothpastes
5.5. Details of the Male Heads of Households who compare the quality and who do not compare the quality of Toothpastes with the quality as highlighted in advertisement about Toothpastes
5.6. Classification of the Male Heads of Households on the basis of their opinion regarding the quality of Toothpaste after making comparison with the quality as highlighted in advertisement.
5.7. Classification of the Male Heads of Households on the basis of their places of purchase of Toothpastes
5.8. Classification of the Male Heads of Households on the basis of the factors affecting them to select a particular place for the purchase of Toothpastes
5.9. Classification of the Male Heads of Households based on the regularity of purchase of Toothpastes from a particular shop
5.10. Classification of, the Male Heads of Households based on the _frequency of purchase Of Toothpastes
5.11. Classification of the Male Heads of Households on the basis of their preferences to see advertisements in T V
5.12. Classification of the Male Heads of Households on the basis of the part of advertisement that influence them to purchase a particular brand of Toothpaste
5.13. Ranking of the opinions of the Male Heads of Households regarding the existing style of advertisements of Toothpastes
5.14. Classification of the Male Heads of Households on the basis of the types of advertisements, which are mostly preferred by them to be exhibited in case of Toothpastes
5.15. Ranking of advertisements by the Male Heads of Households about the honesty of advertisements in case of Toothpastes
5.16. Classification of the Male Heads of Households on the basis of their regularity in purchasing of the same brand of Toothpaste
5.17. Classification of the Male Heads of Households on the basis of the reasons for purchase of the same brand of Toothpaste
5.18. Preference - wise classification of the Male Heads of Households in respect of Toothpastes
5.19. Classification of the Male Heads of Households who use to buy various categories of Toothpastes
5.20. Details regarding the classification of the Male Heads of Households on the basis of advertisements of various brands of Tooth pastes, which impress them, much
5.21. Ranking of the problems of Male Heads of Households associated with the advertisements and consequent purchase of Toothpastes
V. Problems of Male Heads of Households associated with the advertisements and consequent purchase of Toothpastes
5.22 Classification of the Male Heads of Households on the basis of their colour preferences towards the selection of Toothpastes
5.23 Classification of the Male Heads of Households on the basis of their opinion about the type of TV advertisements in the case of Toothpastes
5.24 Classification of the Male Heads of Households on the basis of the values of advertisements, which have attracted them in the case of Toothpastes
SECTION - II
A. Socio-economic Status of the Female Consumers
6.1. Details regarding the Marital Status of the Women Heads of Households in Ernakulam District
6.2. Age-wise classification of the Women Heads of Households
6.3. Details regarding the educational qualification of the Women Heads of Households
6.4. Classification of the Women Heads of Households on the basis of Occupation
6.5. Nature-wise details of Occupation of Households
6.6. Classification of the Women Heads of Households on the basis of their Monthly Income
B. Analysis of the Opinions of Female Respondents regarding Commercial Advertisements.
7.1. Classification of Households on the basis of Observation of Commercial Advertisements
7.2. Classification of the Women Heads of Households on the basis of the Media in which they observe the commercial advertisements regularly
7.3. Classification on the basis of location of advertisements in Newspapers I Periodicals that draws attention of the Women respondents considerably
7.4. Classification of the Women Heads of the Households on the basis of time slot of advertisement in T.V that draws attention of the respondents significantly
7.5. Classification of the Women Heads of Households on the basis of the factors that influence them to observe an advertisement
7.6. Details of the Women Heads of Households who are influenced and not influenced by the models in the Advertisement
7.7. Classification of the Women Heads of Households who are influenced by the models in the advertisement on the basis of the type of models in the Advertisement
7.8. Details of the Women Heads of Households on the basis of their opinion about the influence of religion on the advertisement of products
7.9. Classification of the Women Heads of Households on the basis of type of products, which have religious influence on consumers
7.10. Classification of the Women Heads of Households on the basis of their opinion regarding the understandability of the advertisement
7.11. Ranking of the opinions of the female Heads of Households regarding the modern advertisements appearing in TV
VI. Opinions of the Female Heads of Households regarding the modern advertisements appearing in TV
7.12. Details regarding the Women Heads of Households on the basis of their opinion that modern advertisements are filled with sexual scenes and not filled with sexual scenes
7.13. Classification of the Women Heads of Households on the basis of their opinion regarding the categories of advertisements, which shows sexual scenes
7.14. Classification of the Women Heads of Households on the basis of their feeling that some of the advertisement create a sort of nostalgia and do not create any nostalgia
7.15. Details regarding the classification of the Women Heads of Households on the basis of their opinion regarding the categories of advertisements, which create some sort of nostalgia
7.16. Classification of the Women heads of households based on their opinion that some of the advertisements affect the moral values in life and do not affect the moral values
7.17. Details of the Women Heads of Households on the basis of their opinion regarding the categories of advertisements, which affect the moral values in life
7.18. Ranking of the Preferences of the Female Heads of Households in case of Advertisements, which are frequently seen in the media
VII. Preferences of the Female Heads of Households in case of Advertisements, which are frequently seen in the media
7.19. Classification of the Women Heads of Households on the basis of the extent of essentiality in informing the viewers of advertisements in the media about the after effects/ side effects on the over consumption of the advertised products
7.20. Details regarding the Women Heads of Households who have been deceived through advertisements and who have not been deceived through advertisements
7.21. Details of Households on the basis of the advertisements in the following media through which the Households got deceived
7.22. Classification of the Female Heads of Households on the basis of the type of the products / services in which they got deceived
C. Analysis of the Influence of Advertising on the Female Consumers of Toilet Soaps
8.1. Classification of Women Heads of Households on the basis of the media that influence them in purchasing Toilet Soaps
8.2. Details regarding the Women Heads of Households on the basis of the factors that motivate them in purchasing specific brand Toilet Soap
8.3. Details regarding the Women Heads of Households on the basis of the person who influence them in purchasing a specific brand of Toilet Soap
8.4. Details of the Women Heads of Households who observe the advertisements about Toilet Soaps and who do not observe the advertisements about Toilet Soaps
8.5. Details of the Women Heads of households who compare the quality and who do not compare the quality of soaps with the quality as highlighted in advertisement about Toilet Soaps
8.6. Ranking of the opinions of the Women Heads of households regarding the quality of Toilet Soaps in comparison with the quality as highlighted in advertisements
8.7. Details regarding the classification of Women Heads of Households on the basis of their places of purchase of Toilet Soaps
8.8. Details of Women heads of households on the basis of the factors affecting them to select a particular place for the purchase of Toilet Soaps
8.9. Classification of Women Heads of Households on the basis of their regularity of purchase of Toilet Soaps from a particular shop
8.10. Details regarding the classification of Women Heads of Households on the basis of the frequency of purchase of Toilet Soaps
8.11. Classification of the Women Heads of Households on the basis of their preference to see advertisements in T.V.
8.12. Classification of Women Heads of Households on the basis of the part of advertisements, which influence them to purchase a particular brand of Toilet Soap
8.13. Ranking of the opinions of the Women Heads of Households regarding the existing style of advertisements of Toilet Soaps
8.14. Details regarding the classification of the Women Heads of Households on the basis of the type of advertisement that is preferred by them mostly to be exhibited in case of Toilet Soaps
8.15. Rating of advertisements by the Female Heads of Households about the honesty of advertisements in case of Toilet Soaps
8.16. Classification of the Women Heads of Households on the basis of their regularity in purchasing of the same brand of Toilet Soap
8.17. Classification of the Women Heads of Households on the basis of the reasons for purchase of the same brand of Toilet Soaps
8.18. Classification of Women Heads of Households on the basis of the type of Toilet Soaps they preferred
8.19. Classification of the Women Heads of Households on the basis of the category of Toilet Soaps they prefer most
8.20. Details regarding the classification of Heads of Households on the basis of advertisements of popular brands of Toilet Soaps, which have significantly influenced them
8.21. Ranking of the problems of Female Heads of Households associated with the advertisements and consequent purchase of Toilet Soaps
VIII. Problems of Female heads of Households associated with the advertisements and consequent purchase of Toilet Soaps
8.22. Classification of the Women Heads of Households on the basis of their opinions about the categories of TV advertisements which are highly effective in the case of Toilet Soaps
8.23. Classification of the Women Heads of Households on the basis of the values of advertisements, which have attracted them in the case of Toilet Soaps
D. Analysis of the Influence of Advertising on the Female Consumers of Detergents
9.1. Classification of the Female Heads of Households on the basis of the media that sway them in the purchase of Detergents
9.2. Details regarding the classification of the Women Heads of Households on the basis of the motivational factor that influence them in purchasing a particular brand of detergent
9.3. Classification of the Women Heads of Households on the basis of the persons who influence them in buying a particular brand of detergent
9.4. Classification of the Women Heads of Households on the basis of their observation of advertisement about Detergents
9.5. Details of the Women Heads of Households who compare the quality and who do not compare the quality of Detergents with the quality as highlighted in advertisement about Detergents
9.6. Ranking of the opinions of the Women Heads of Households regarding the quality of Detergents in comparison with the quality as highlighted in advertisements
9.7. Classification of the Female Heads of Households on the basis of their places of purchase of Detergents
9.8. Details regarding the classification of the Women Heads of Households on the basis of the factors affecting them to select a particular place for the purchase of Detergents
9.9. Classification of the Women Heads of Households based on the regularity of purchase of Detergents from a particular shop
9.10. Classification of the Female Heads of Households based on the frequency of purchase of Detergents
9.11. Classification of the Women Heads of Households on the basis of their preference to see advertisements in T.V.
9.12. Details regarding the classification of the Women Heads of Households on the basis of the part of advertisements that influence them to buy a particular brand of detergent
9.13. Ranking of the opinions of the Female Heads of Households regarding the present style of advertisements of Detergents
9.14. Classification of the Women Heads of Households on the basis of the types of advertisement that are mostly preferred by them in case of Detergents to be exhibited
9.15. Rating of advertisements by the Women Heads of Households about the honesty of advertisements in case of Detergents
9.16. Classification of the Women Heads of Households on the basis of their regularity in purchasing of the same brand of detergent
9.17. Classification of the Women Heads of Households on the basis of the reasons for purchase of the same brand of detergent
9.18. Classification of the women respondents on the basis of the category of Detergents they prefer most
9.19. Classification of the Female Heads of Households on the basis of the advertisement of Detergents that impressed them much Ranking of the problems of Female Heads of. Households
9.20. associated with the advertisements and consequent purchase of Deter eats
lX. Problems of Female Heads of Households associated with the advertisements and consequent purchase of Detergents
9.21. Classification of the Households on the basis of their opinion that the TV advertisement is more effective in the case of Detergents.
9.22. Classification of the Women Heads of Households on the basis of the values of advertisements, which have fascinated them in the case of Detergents
E. Analysis of the Influence of Advertising on the Female Consumers of Toothpastes
10.1. Classification of the Women Heads of Households on the basis of the media that influence them in the purchase of Tooth Paste
10.2. Classification of the Women Heads of Households on the basis of the motivational factors that influences them in buying a particular brand of toothpaste brand of Toothpaste
10.3. Classification of the Women Heads of Households on the basis of the persons who influence them in buying a specific brand of Toothpaste
10.4. Classification of the Women Heads of Households on the basis of their observation of advertisement about Toothpastes.
10.5. Details of the Women Heads of Households who compare the quality and who do not compare the quality of Toothpastes with the quality as highlighted in advertisement about Toothpastes
10.6. Ranking of the opinions of the Female Heads of households regarding the quality of Toothpastes in comparison with the quality as highlighted in advertisements
10.7. Details regarding the classification of the women households on the basis of their place of purchase of Toothpastes
10.8. Classification of the Female Heads of Households on the basis of the factors affecting them to select a particular place for the purchase of Toothpastes
10.9. Classification of Female Heads of Households on the basis of the regularity of purchase of Tooth pastes from a particular shop
10.10. Classification of Female respondents on the basis of the frequency of purchase of Toothpaste
10.11. Classification of female heads of households on the basis of their preference to see advertisements in TV
10.12. Classification of Households on the basis of the part of advertisement that influence them to purchase a particular brand of Toothpaste.
10.13. Ranking of the opinion of the women Heads of Households regarding the existing style of advertisements of Toothpastes
10.14. Details regarding the Female Heads of Households on the basis of the type of advertisement, which are mostly preferred by them to be exhibited in case of Toothpastes
10.15. Ranking of advertisements by the Female Heads of Households about the honesty of advertisements in case of Toothpastes
10.16. Classification of the Female Heads of Households on the basis of their nature of regularity to purchase the same brand of tooth paste
10.17. Classification of the Households on the basis of the reason for purchase of same brand of tooth paste
10.18. Details in respect of the Female respondents on the basis of their preference over Toothpastes
10.19. Classification of the female heads of Households on the basis of the category of Toothpastes
10.20. Classification of the Households on the basis of the tooth paste that impressed them much
10.21. Ranking of the problems of Male Heads of Households associated with the advertisements and consequent purchase of Toothpastes
X. Problems of Female Heads of Households associated with the advertisements and consequent purchase of Toothpastes
10.22. Classification of the Households on the basis of the colour of Toothpaste they prefer most
10.23. Classification of the heads of Households on the basis of their opinion about the type of TV advertisements in the case of Toothpastes
10.24. Classification of the Heads, of Households on the basis of the values of advertisements, which have attracted them in the case of Toothpastes.
IV. FINDINGS, CONCLUSIONS, SUGGESTIONS AND RECOMMENDATIONS
A. FINDINGS AND CONCLUSIONS
B. SUGGESTIONS AND RECOMMENDATIONS
APPENDICES
APPENDIX - I. BLOCK - I GENERAL INFORMATION OF THE RESPONDENT
BIBLIOGRAPHY