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Full Screen- Title
- Certificate
- Declaration
- Acknowledgement
- List of Abbreviations
- Contents
- List of Tables
- List of Charts
- Abstract
- Preface
- 1. Design of the study
- 2. Retail marketing
- Theories of Retail Development
- Concept of Life Cycle in Retail
- Classification of Retail Formats
- Retailing in the World and Asia
- Indian retail evolution is mirroring Maslow's Theory of need hierarchy
- Retailing in Kerala
- Kerala- A food deficit State
- 3. The Consumer Attitudes towards the Government, Co-operative and Private Retail outlets
- 4. Performance of Government, Co-operative and Private Retail outlets on the key variables that constitute Consumer attitudes
- 5. The Zone Wise Analysis-Consumer and Retail outlets
- 6. Residence Wise Analysis-Consumer and Retail Outlets
- 7. Major findings of the study
- 8. Summary, Suggestions and Conclusion of the study
- Bibliography
- Appendix