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Full Screen- Title
- Anti Plagiarism certificate
- Declaration
- Certificate (Guide)
- Acknowledgement
- Abstract
- Contents
- List of Tables
- List of Figures
- Abbreviations
- 1. GENERAL INTRODUCTION
- 2. Review of Literature
- 3. INSURANCE SECTOR IN KERALA: AN OVER VIEW
- 4. INSURANCE PRODUCTS: A COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE INSURANCE COMPANIES IN KERALA
- 5. SOCIO- ECONOMIC PROFILE OF THE CUSTOMERS OF SELECTED INSURANCE COMPANIES: AN ANALYSIS
- 6. CUSTOMER PERCEPTION AND COMPANY LOYALTY TOWARDS DIFFERENT INSURANCE PRODUCTS
- FINDINGS, SUGGESTIONS AND CONCLUSION
- Bibliography