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Full Screen- Title
- Plagiarism Certificate
- Dedication
- Declaration
- Certificate
- Acknowledgement
- Abstract
- Contents
- List of Tables
- List of Figures
- Abbreviations
- 1. Introduction
- 2. Review of literature
- 3. Customer relationship management and business performance - Theoretical framework
- 4. Profile of NBFC sector in Kerala
- 5. Research model
- 6. Perception of CRM executives on CRM practices of Selected NBFCS
- 7. Perception of customers of NBFCS towards their CRM activities
- Summary and Conclusion
- Appendices
- Bibliography