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  • Title
  • Declaration
  • Certificate
  • Acknowledgement
  • Contents
  • List of Tables
  • List of Figures
  • List of Abbreviations
  • 1. Introduction
  • 2. The telecommunication services industry – An overview
  • 3. Marketing strategies of telecom service providers
  • 4. Analysis of marketing strategies of BSNL and private sector telecom service providers in Kerala
  • 5. Analysis and interpretation of data
  • Summary and conclusion
  • Bibliography
  • Appendices