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Full Screen- Title
- Certificate
- Declaration
- Acknowledgement
- Contents
- List of Tables
- Introduction
- Studies related to marketing strategies
- Studies conducted on the gold and gold ornament market in India and Abroad
- 1. Gold Ornament Market in Kerala: An Overview
- 2. Conceptual Overview of Marketing Strategies in the Gold Ornament Market of Kerala
- 3. Analysis and Interpretations of the Impact of Marketing Strategies on the Gold Ornament Market of Kerala
- 4. Findings of the study
- 5. Suggestions, Recommendations and Conclusion of the Study
- Bibliography
- Appendices