Online Thesis Search Results

TITLE
DECLARATION
CERTIFICATE
ABSTRACT
PREFACE
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
LIST OF CHARTS
1. DESIGN OF THE STUDY
1. Design of the study
1.1 Introduction
1.2 Review of literature
1.3 Statement of the problem
1.4 Objectives of the study
1.5 Hypotheses
1.6 Methodology of the study
1.7. Scope of the study
1.8 Limitations of the study
1.9 Scheme of the study
References
2. CONSUMER BEHAVIOUR – A THEORETICAL FRAME WORK
2. Consumer behaviour: a theoretical framework
2.1 Introduction
2.2 Consumer behaviour theories
2.3 Consumer decision behavioural models
Chart-2.1Summary flow chart of the Nilcosia model of consumer decision process
2.4 Consumer decision process
Fig. 2.1 Consumer Decision Making Process
2.5 Determinants of consumer behaviour
2.6 International consumer behavior
2.7 Consumerism - impact on consumer behaviour
References
3. RURAL MARKETING IN INDIA
3. Rural marketing in india
3.1 Introduction
3.2 Rural area defined
3.3 India’s rural environment
Per capita National Income
3.4 Rural scenario in kerala – an overview
3.5 Rural environment in kerala
3.6 Rural areas and rural markets
3.7 Domain of rural marketing
3.8 Structure of rural markets
3.9 Magnitude of Rural Markets
3.10 Market Places of the Rural Consumers.
3.11 Issues of Rural Marketing in India
Chart 3 - Hierarchy of Markets for rural Consumers
List of References
4. RURAL CONSUMER BEHAVIOUR TOWARDS CONSUMER DURABLES
4. Rural Consumer Behaviour Towards Consumer Durables
4.1 Introduction
4.2 Socio Economic Characteristics of Selected Respondents
4.3 Pre Purchase Behaviour of Consumers Towards Consumer Durables
4.4 Purchase Behaviour of Rural Consumers Towards Consumer Durables
4.5 Post Purchase Behaviour Analysis
References
5. RURAL CONSUMER BEHAVIOUR TOWARDS CONSUMER NON-DURABLES
5. Rural consumer behaviour towards consumer non-durables
5.1 Introduction
5.2 Users of selected consumer non-durables
5.3 Pre purchase behaviour towards consumer non- durables
5.4 Purchase behaviour of rural consumers towards consumer non-durables
References
6. DETERMINANTS OF RURAL CONSUMER DECISION PROCESS.
6. Determinants of rural consumer decision process
6.1 Introduction
6.2 Rural consumers satisfaction towards the selected consumer durables
6.3 Product wise satisfaction index towards consumer durables
6.4 Satisfaction towards consumer non-durables
6.5 Product wise satisfaction index
6.6 Factors influencing the purchase decision on consumer durables
6.7 Factors influencing the purchase of non- durables
7. SUMMARY, CONCLUSIONS AND FUTURE STRATEGIES
7. Summary, conclusions and future strategies
7.1 Findings
7.2 Hypotheses testing
7.3 Future strategies
7.4 Contribution of the researcher
7.5 Areas of future research
7.6 Conclusiom
BIBILIOGRAPHY
APPENDIX INTERVIEW SCHEDULE
INDEX