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An investigation into the antecedents of green marketing behaviour among small and medium entrepreneurs of Kerala
| Accession Number |
T 4919 |
| Call Number |
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| Research Scholar |
Sunoy M S |
| Guide |
Johnson V |
| Year |
2023 |
| Centre of Research |
Department of Commerce, Pavanatma College, Murickassery |
| Scholar Address |
Maruthukunnel (H), Bethel P O, Melechinnar, Idukki (Dt) PIN 685514 |
| Guide Address |
Research Guide, Research and P.G. Department of Commerce, Pavanatma College, Murickassery, Idukki |
| Branch of Study |
Commerce |
| Keywords |
An investigation into the antecedents of green marketing behaviour among small and medium entrepreneurs of Kerala
green marketing
small and medium entrepreneurs
Global Environmental Crisis
Corporate Social Responsibility
Green Consumer
Green Marketing Behavior
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