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Developments in instore grocery retailing in Kerala and its linkage with consumer behaviour – a study
| Accession Number |
T 3706 |
| Call Number |
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| Research Scholar |
Binu Mathew Job |
| Guide |
Zacharias Thomas |
| Year |
2019 |
| Centre of Research |
St Alosius College, Edathuva |
| Scholar Address |
Sri. Binu Mathew Job
Neriamparampil House,
Malakkunnam P.O.,
Changanacherry,
Kottayam – 686 535.Ph: 9495313633
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| Guide Address |
Dr. Zacharias Thomas
Research Guide,
Dept. of Commerce,
St. Aloysius College,
Edathua, Alappuzha – 689 573.
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| Branch of Study |
Commerce |
| Keywords |
Commerce
Consumer behaviour
Categorisation of customers
Buying motives in retail trade
Developments in instore grocery
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