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Customer relationship management in banks: A comparative study of public sector & private sector banks in Kerala
| Accession Number |
T 3542 |
| Call Number |
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| Research Scholar |
Udayakumar O.K |
| Guide |
K.K. Muraleedharan |
| Year |
2019 |
| Centre of Research |
Department of Commerce, Sree Sankara college Kalady |
| Scholar Address |
Udayakumar O.K. Odinilamkuniyil, Muttungal, Vatakara, Kozhikode – 673 106. |
| Guide Address |
Dr. K.K. Muraleedharan Associate Professor (Rtd.), P.G. Dept. of Commerce, Govt. College, Madappally, Vadakara – 2. |
| Branch of Study |
Commerce |
| Keywords |
Commerce
Customer relationship management
CRM on service quality
CRM on customer satisfaction
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