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Consumer Behaviour For Consumer Durable Goods in Kerala
| Accession Number |
T 3636 |
| Call Number |
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| Research Scholar |
Julie Jose |
| Guide |
P. K Sundaresan |
| Year |
2019 |
| Centre of Research |
St Albert's College, Ernakulam |
| Scholar Address |
Julie Jose Aricatt House Near RMHSS, Aloor P.O Thrissur -680683 |
| Guide Address |
Dr. P. K Sundaresan Supervising Teacher, Dept. Of Commerce & Research centre , St. Albert's College , Ernakulam |
| Branch of Study |
Commerce |
| Keywords |
Commerce
Consumer behaviour
Consumer durable goods
Pre purchase behaviour
Purchase decision
Post purchase behaviour
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