Customer relationship management in banks: A comparative study of public sector & private sector banks in Kerala

Accession Number T 3542 
Call Number  
Research Scholar Udayakumar O.K 
Guide K.K. Muraleedharan 
Year 2019 
Centre of Research Department of Commerce, Sree Sankara college Kalady 
Scholar Address Udayakumar O.K. Odinilamkuniyil, Muttungal, Vatakara, Kozhikode – 673 106. 
Guide Address Dr. K.K. Muraleedharan Associate Professor (Rtd.), P.G. Dept. of Commerce, Govt. College, Madappally, Vadakara – 2. 
Branch of Study Commerce
Keywords Commerce
Customer relationship management
CRM on service quality
CRM on customer satisfaction