A Study on Impulse Buying Behaviour in Organized Retail Formats of Kerala

Accession Number T 3250 
Call Number  
Research Scholar Joshy John 
Guide Siby Zacharias 
Year 2018 
Centre of Research School of Management and Business Studies, Mahatma Gandhi University 
Scholar Address Sri.Joshy John, Kalathoor, Vazhoor Road,Kottayam, 686 504  
Guide Address Dr.Siby Zacharias, Associate Professor, School of Management and Business studies, M G University, Kottayam.  
Branch of Study Management studies
Keywords Management
business studies
buying behaviour
organized retails in India