A Critical study of customer relationship management in retail banking

Accession Number T 3164 
Call Number  
Research Scholar Bindu K 
Guide Raman Nair V 
Year 2017 
Centre of Research SCMS, School of Technology and Management 
Scholar Address Smt. Bindu K. Nambiar,3E Biue Bricks, Apartments, AnjikattRoad, Rajagiri valley post, Kakkanad,Ernakulam, 682 039  
Guide Address Dr. V Raman Nair, Research Guide , SCMS, School of management, SCMS Campus, Prathap Nagar, Muttom, Aluva, Ernakulam  
Branch of Study Management studies
Keywords Banking
Service quality dimensions
customer relationship
customer satisfaction