Retail marketing in Kerala – Performance, attitudes and challenges

Accession Number T 2133 
Call Number 381.109 548 3 Q2 
Research Scholar Dean Martin, C 
Guide Baby Joseph 
Year 2012 
Centre of Research Department of Commerce, Bharata Matha College, Thrikkakara 
Scholar Address Sri C Dean Martin, Chazhur Thattu Parambil (H), Arimpur, P O, Thrissur-680620 
Guide Address Dr Baby Joseph, Reader, Post Graduate Dept of Commerce and Research Centre, Bharata Matha College, Thrikkakara 
Branch of Study Commerce
Keywords Retail marketing