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Consumer behaviour in retail marketing of textiles in Kerala
| Accession Number |
T 1010 |
| Call Number |
381.456 770 954 83 P5 |
| Research Scholar |
Jacob Thomas |
| Guide |
Sarngadharan, M |
| Year |
2005 |
| Centre of Research |
Department of Commerce, St. Thomas College, Pala |
| Scholar Address |
Jacob Thomas, Research Scholar, Department of Commerce, St. Thomas College, Pala |
| Guide Address |
M Sarngadharan, Professor and Head, Department of Commerce, University of Kerala, Senate House Campus, Thiruvananthapuram. |
| Branch of Study |
Commerce |
| Keywords |
Marketing
Consumer behavior
Kerala
Textiles
Retail marketing
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