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Effectiveness of visual media advertisement in building brand equity and buying motive on fast moving consumer goods and consumer durables
| Accession Number |
T 3639 |
| Call Number |
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| Research Scholar |
Madhusoodanan Kartha N.V |
| Guide |
V.N Suresh |
| Year |
2019 |
| Centre of Research |
Maharaja's College, Ernakulam |
| Scholar Address |
Madhusoodanan Kartha N.V Njaloorkotta House,Annamanada P.O Annamanada 680741 |
| Guide Address |
Dr. V.N Suresh Associate Professor of Commerce, Maharaja's College, Ernakulam. |
| Branch of Study |
Commerce |
| Keywords |
Commerce
Visual media advertisement
Building brand equity
Consumer goods
Consumer durables
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