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Customer relationship management(CRM) best practices and customer loyalty: A study of retail banking sector in Kerala
| Accession Number |
T 3160 |
| Call Number |
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| Research Scholar |
Linie Darli |
| Guide |
Vasanthagopal R |
| Year |
2017 |
| Centre of Research |
Cochin College, Cochin |
| Scholar Address |
Smt.Linie Darli, S.H.Pulikkottil square, Mundupalam,Thrissur, 680 001
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| Guide Address |
Dr. R Vasanthagopal, Asst. Professor, School of distance education, university of Kerala, Thiruvanathapuram 695 034
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| Branch of Study |
Commerce |
| Keywords |
Commerce
Customer relationship management
Retail banking
Kerala
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