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Evaluation of marketing strategies of Commercial Banks
| Accession Number |
T 1094 |
| Call Number |
332.120 688 P1 |
| Research Scholar |
George, K M |
| Guide |
Sankaranarayanan, K C |
| Year |
2001 |
| Centre of Research |
Department of Applied Economics, Cochin University of Science and Technology, Kochi |
| Scholar Address |
K M George, Department of Physics, Cochin University of Science and Technology, Kochi - Kerala |
| Guide Address |
Dr K C Sankaranarayanan, Professor and Head, Department of Applied Economics, Cochin University of Science and Technology, Kochi - Kerala |
| Branch of Study |
Economics |
| Keywords |
Bank marketing
Banks and banking
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