A study on the marketing strategies adopted by pharmaceutical companies in Kerala

Accession Number T 4288 
Call Number  
Research Scholar Remya, P D 
Guide Biju, T  
Year 2021 
Centre of Research Department of Commerce, K G College, Pampady 
Scholar Address Perumpallil House, Padinjare Illam, Angadical South P O, Kodumon, Pathanamthitta - 691 555 
Guide Address Assistant Professor of Commerce, B J M Govt. College, Chavara, Kollam 
Branch of Study Commerce
Keywords marketing strategy
pharmaceutical company
Kerala