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The influence of customer-based brand equity on buying behaviour – A study with special reference to convenience goods in Kerala
| Accession Number |
T 3130 |
| Call Number |
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| Research Scholar |
Sibichan Joseph |
| Guide |
Siby Zacharias |
| Year |
2017 |
| Centre of Research |
School of Management and Business Studies, Mahatma Gandhi University |
| Scholar Address |
Sri Sibichan Joseph, Vellaramkunnu, Idukki, 685 535 |
| Guide Address |
Dr Siby Zacharias, Associate Professor, SMBS, M. G. University, Kottayam |
| Branch of Study |
Management studies |
| Keywords |
Management studies
Brand Equity
Consumer behaviour
Marketing
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