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Credibility of social media influencers and role of opinion leadership on purchase intention
| Accession Number |
T 5060 |
| Call Number |
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| Research Scholar |
Nihara Marie Thomas |
| Guide |
Gimson D Parambil |
| Year |
2024 |
| Centre of Research |
Department of Commerce, Bharata Mata College, Thrikkakara, Kochi |
| Scholar Address |
Poovattil (H), Karimkunnam P O, Thodupuzha 685 586 |
| Guide Address |
Professor & Principal, Research Supervisor, P G, Department of Commerce, St Xavier's College, Vaikom |
| Branch of Study |
Commerce |
| Keywords |
Credibility of social media influencers and role of opinion leadership on purchase intention
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