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Impact of literature for advertising effectiveness in the visual media – A study
| Accession Number |
T 1755 |
| Call Number |
659.143 P9 |
| Research Scholar |
Sreedharan, N V |
| Guide |
Mukunda Das, V |
| Year |
2009 |
| Centre of Research |
Department of Management, Rajagiri College of Social Sciences, Kalamassery |
| Scholar Address |
Sri N V Sreedharan, Thusharam, 49/1077C, Changapuzha Road, Edappally, P O, Kochi-682024 |
| Guide Address |
Dr V Mukunda Das, Professor, Indian Institute of Information Technology and Management Kerala, Technopark, Thiruvananthapuram 695581 |
| Branch of Study |
Management studies |
| Keywords |
Advertising
Archetypes
Brand awareness
Metaphor
Visual media
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