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Relationship marketing strategy and its impact on customer behaviour of public and private sector banks in Kerala
| Accession Number |
T 3999 |
| Call Number |
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| Research Scholar |
Sudheesh S |
| Guide |
Harikumar, P N |
| Year |
2020 |
| Centre of Research |
Department of Commerce, Catholicate College, Pathanamthitta |
| Scholar Address |
Vettukad (H), Peruvemba, Palakkad-678531 |
| Guide Address |
Professor, Department of Commerce, University of Kerala, Karyavattom, Trivandrum-695581 |
| Branch of Study |
Commerce |
| Keywords |
Customer behaviour
Public and Private sector banks
Kerala
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