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Recent Marketing Strategies of Commercial Banks in Kerala: Its Impact and Implications
| Accession Number |
T 2986 |
| Call Number |
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| Research Scholar |
Visalakshi, C A |
| Guide |
Sonny, V A |
| Year |
2016 |
| Centre of Research |
Department of Commerce, Bharata Matha College, Thrikkakara |
| Scholar Address |
Smt. Visalakshi C. A Sreevalsam, A. K. Nagar, Nemmara, Palakkad 678 508
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| Guide Address |
Dr. V.A Sonny, Professor & Head, Dept. of M.B.A., M.E.S College of Engineering, Kuttipuram
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| Branch of Study |
Commerce |
| Keywords |
Marketing
Commercial banks
Marketing mix
Customer
NRI
Kerala
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