|
Advertising in Kerala - Its influence on select consumer non-durables
| Accession Number |
T 0974 |
| Call Number |
659.196 681 P4 |
| Research Scholar |
Gopakumar, K C |
| Guide |
Ramesh, B |
| Year |
2004 |
| Centre of Research |
School of Social Sciences, Mahatma Gandhi University |
| Scholar Address |
K C Goapakumar, School of Social Sciences, Mahatma Gandhi University, Kottayam |
| Guide Address |
Dr B Ramesh, School of Social Sciences, Mahatma Gandhi University, Kottayam. |
| Branch of Study |
Social science |
| Keywords |
Advertising
Consumer goods
Durable goods
Kerala
|
|
|