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Persuasiveness of word of mouth in the promotion of motion picture industry in Kerala
| Accession Number |
T 4719 |
| Call Number |
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| Research Scholar |
Anoop Tom Thomas |
| Guide |
Antony Joseph K. |
| Year |
2022 |
| Centre of Research |
Department of Commerce, S B College, Changanassery |
| Scholar Address |
Kunnath House, Anakkal P.O., Kalaketty, Kanjirapally- 686 508 |
| Guide Address |
Associate Professor & Research Supervisor, Research & PG Department of Commerce, St. Berchmans College (Autonomous), Changanassery, Kottayam, Kerala - 686 101. |
| Branch of Study |
Commerce |
| Keywords |
Persuasiveness of word of mouth in the promotion of motion picture industry in Kerala
word of mouth
Persuasiveness of Word of Mouth
Word of Mouth and Consumer Behavior
Word of Mouth and New product Promotion
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