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Eco Labelling as a Marketing Strategy-A Comparative of FMCG and Consumer Durables in Kerala
| Accession Number |
T 4079 |
| Call Number |
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| Research Scholar |
Salini, K |
| Guide |
Bino Thomas |
| Year |
2021 |
| Centre of Research |
Department of Commerce, St. Albert's College, Ernakulam |
| Scholar Address |
Koottumannil House, Edarikode, Malappuram – 676 501 |
| Guide Address |
Former Head of the Department of Commerce, BAM College, Thuruthicad, Pathanamthitta – 689 597 |
| Branch of Study |
Commerce |
| Keywords |
Eco Labelling
Marketing Strateg
FMCG
Consumer Durables
Kerala
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