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Customer relationship management and business performance of NBFcs in Kerala
| Accession Number |
T 3554 |
| Call Number |
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| Research Scholar |
Diana Ann Issac |
| Guide |
J. Nalini |
| Year |
2019 |
| Centre of Research |
Department of Commerce, K G College, Pampady |
| Scholar Address |
Diana Ann Issac Vathyattu House, Mekkadambu P.O., Muvattupuzha, Ernakulam – 682 316. |
| Guide Address |
Dr.J. Nalini Associate Professor & HOD., Dept. of Commerce, Baselius College, Kottayam- 686 001. |
| Branch of Study |
Commerce |
| Keywords |
Commerce
Customer relationship management
Service quality
Customer loyalty
Subjective business performance
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