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Consumer perception towards branded fast food restaurants in Kerala
| Accession Number |
T 3523 |
| Call Number |
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| Research Scholar |
Indu K.R |
| Guide |
Thomas K.V |
| Year |
2019 |
| Centre of Research |
Department of Commerce, Marian College, Kuttikkanam |
| Scholar Address |
Indu K.R. Akoriparambil House, Peringandoor P.O., Thrisuur- 680 581. |
| Guide Address |
Thomas K.V. Associate Professor, Research & P.G. Dept. of Commerce, Marian College, Kuttikkanam. |
| Branch of Study |
Commerce |
| Keywords |
Commerc
Branded fast food restaurants
Customer satisfaction
Customer loyalty
BMI
Drivers
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