Marketing of health tourism in Kerala

Accession Number T 2662 
Call Number  
Research Scholar Vinod, A S 
Guide Sundaresan, P K 
Year 2015 
Centre of Research Department of Commerce, St Albert's College, Ernakulam 
Scholar Address Sri Vinod A S, Ananda Bhavan, Perumkadavila P O, Thiruvananthapuram 695124 
Guide Address Dr P K Sundaresan, Department of commerce & Research Centre, St Albert’s College, Ernakulam, Kochi 682018 
Branch of Study Commerce
Keywords Health tourism
Marketing
Kerala
Tourist centres
Tourism products
Marketing mix
Customer