|
Marketing strategies of LIC in Kerala
| Accession Number |
T 2652 |
| Call Number |
RT 368.006 554 83 Q5 |
| Research Scholar |
Lakshmanan, M P |
| Guide |
Harikumar, P N |
| Year |
2015 |
| Centre of Research |
Department of Commerce, K G College, Pampady |
| Scholar Address |
Sri Lakshmanan, M P Koyakkottil House, Perimbadari P O, Mannarkkad, Palakkad- 678762 |
| Guide Address |
Dr Harikumar, P N Associate Professor, Department of Commerce, Catholicate College, Pathanamthitta- 689645 |
| Branch of Study |
Commerce |
| Keywords |
Insurance
Marketing
Life Insurance Corporation of India
LIC
Marketing strategies
Customer behavior
Kerala
|
|
|