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Branding in modern marketing – A study of its impact on marketing of consumer products
| Accession Number |
T 2615 |
| Call Number |
RT 658.827 Q5 |
| Research Scholar |
Mathew Jacob |
| Guide |
Bino Thomas |
| Year |
2015 |
| Centre of Research |
Department of Commerce, St Albert's College, Ernakulam |
| Scholar Address |
Sri Mathew Jacob, Manalel House, Veloor Post, Kottayam- 686 003 |
| Guide Address |
Dr Bino Thomas, Associate Professor, Post Graduate Department of Commerce, BAM College, Thuruthicad, Pathanamthitta- 689597
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| Branch of Study |
Commerce |
| Keywords |
Brand
Marketing
Consumer products
Advertisement
Brand awareness
Sales promotions
Brand equity
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