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Influence of media advertisements on consumer behaviour in the Cochin Metropolitan area
| Accession Number |
T 1754 |
| Call Number |
658.834 P9 |
| Research Scholar |
Annam Alice, K A |
| Guide |
Rajagopala Nair |
| Year |
2009 |
| Centre of Research |
Department of Commerce, St. Albert's College, Ernakulam |
| Scholar Address |
Smt K A Annam Alice, 34/1715-A, Kadumthottu House, Kannenthodath Lane, Edappalyy, P O, Kochi-682024 |
| Guide Address |
Dr Rajagopala Nair, Reader and Head, Department of Commerce and Research Centre, St. Albert’s College,
Ernakulam |
| Branch of Study |
Commerce |
| Keywords |
Media advertising
Consumer behavior
Mass media
Kerala
Advertising
Brand awareness
Top of the mind awareness
Communication effectiveness
Repurchase intentions
Need recognition
Consumer decision process model
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