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Page: 476
 
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  • Title
  • Anti Plagiarism certificate
  • Declaration
  • Certificate
  • Acknowledgement
  • Contents
  • List of Tables
  • List of Figures
  • Abbreviations
  • 1. Introduction
  • 2. Review of literature
  • 3. An Overview of Hospital Service Marketing
  • 4. Analysis and Interpretation of Preliminaries of Hospital Service Marketing
  • 5. Analysis and Interpretation of Marketing Mix of Hospital Services
  • 6. Analysis and Interpretation of Service Quality Aspects of Hospital Services
  • 7. Findings, Recommendations and Conclusion
  • Bibliography
  • Appendices