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Full Screen- Title
- Anti Plagiarism certificate
- Declaration
- Certificate
- Acknowledgement
- Contents
- List of Tables
- List of Figures
- 1. INTRODUCTION AND RESEARCH METHODOLOGY
- 2. REVIEW OF RELATED LITERATURE
- 3. POLITICAL PARTIES, PARTY SYSTEMS AND ELECTIONS -THEORETICAL BACK GROUND
- 4. MEDIA AND POLITICAL MARKETING
- 5. PERCEPTION OF MEDIA PERSONNELS ON POLITICAL MARKETING
- 6. PERCEPTION OF POLITICAL FUNCTIONARIES ON MEDIA ANDPOLITICAL MARKETING STRATEGIES
- 7.PERCEPTION OF VOTERS ON MEDIA AND POLITICAL MARKETING
- 8. FINDINGS, CONCLUSION AND SUGGESTIONS
- v
- Appendix