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Page: 239
 
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  • Title
  • Anti Plagiarism certificate
  • Declaration
  • Certificate (Guide)
  • Acknowledgement
  • Abbreviations
  • Abstract
  • List of Contents
  • List of Tables
  • List of Figures
  • 1. INTRODUCTION
  • 2. REVIEW OF LITERATURE
  • 3. INDIAN PHARMACEUTICAL INDUSTRY –OVERVIEW
  • 4. MARKETING STRATEGIES OF PHARMACEUTICAL COMPANIES IN KERALA CONCEPTUAL FRAMEWORK
  • 5. MARKETING STRATEGIES ADOPTED BY PHARMACEUTICAL COMPANIES IN KERALA-AN ANLAYSIS
  • Summary and Conclusion
  • Bibliography
  • Appendices