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Full Screen- Title
- Declaration
- Certificate
- Acknowledgement
- Abstract
- Preface
- Contents
- List of Tables
- List of Figures
- 1. Introduction
- 2. Marketing concepts, Principles and strategies
- Marketing Strategies
- Marketing Mix
- Target Market
- Levels of Marketing Segmentation
- Segmentation for the Consumer Markets
- Consumer Behavior
- 3. Kitchen appliances - An overview
- 4. Marketing strategies of Manufacturers in Kitchen appliances
- 5. Distributor's strategies in Kitchen appliances
- 6. Consumer's perceptions about Kitchen appliances
- 7. Findings, Recommendations and Conclusion
- Bibliography
- Appendices