Online Thesis Search Results

TITLE
CERTIFICATE
DECLARATION
ACKNOWLEDGEMENT
CONTENTS
1. STATEMENT OF THE PROBLEM, REVIEW OF LITERATURE AND METHODOLOGY ADOPTED
1.1.Introduction
1.2. Marketing
1.2.1. Marketing
1.2.2.Marketing management concepts
1.2.3.Agricultural Marketing
1.3. Market structure and strategic models in agriculture marketing
1.3.1.Market structure
1.3.2.Issues to be addressed in developing a potential market
1.3.3. Strategic models in agriculture marketing
Vertical coordination in the food chain
1.4. Review of literature
1.5.Objectives
1.6.Hypotheses
1.7. Research methodology
1.7.1.Sampling concepts
1.7.2.Population
1.7.3.Sampling procedure
2. BROAD OVER VIEW OF MARKETING OF PERISHABLE AGRICULTURAL COMMODITIES
2.1. Perishable agricultural commodities in General
2.1.1. Gujarat Cooperative Milk Marketing Federation Ltd.
2.1.2. Mahindra Shubh Labh Services (MSLS)
2.1.3. MILKFED (Punjab State Cooperative Milk Producers Federation Limited)
2.1.4. NDDB
2.1.5. ITC e-CHOUPAL
2.1.6. National Egg Coordination Committee
Activities of NECC:
2.1.7. Weikfield Agro Products Limited
2.2.Marketing of non perishable commodities
2.2.1. Contract farming in Chicory
2.2.2. Procurement of cotton by Arvind Textile Mills.
2.3.Marketing of fruits and vegetables in particular
2.3.1.MSAMB and Mahagrapes
Terminal market proposed by MSAMB
2.3.2. HOPCOMS: a Success Story of Horticultural Co-operative Marketing
2.3.3. RYTHU BAZAR
2.3.4. Himachal Pradesh Fruit Processing and Marketing Corporation (HPMC)
2.3.5. Valsad Fruit and vegetable cooperatives federation, Gandevi, Gujarat.
2.3.6. The Chhatrapati Shivaji Market Yard, Gultekadi.
2.3.7. ATMA
2.4.Other initiatives in marketing of agricultural commodities
2.4.1.Agri export Zones
2.4.2.PEPSI FOODS PVT LTD
2.4.3.TATA RALLIS
2.4.4.CARGILL INDIA
CONCLUSION
3. BROAD OVERVIEW OF MARKETING OF PERISHABLE AGRICULTURAL COMMODITIES IN KERALA AND RECENT INITIATIVES
3.1.Vegetable Cultivation Under Decentralised Planning – The Kanjikkuzhy Experience
The Programme: Implementation
Sustainability of The Programme
Returns from Vegetable Cultivation
CONCLUSION
Limitations
3.2.Recent Initiatives in the marketing of perishables in Kerala.
3.2.1.Kerala Cooperative Milk Marketing Federation (KCMMF)
Learnings
3.2.2.Kerala State Cooperative Federation for Fisheries Development Limited (Matsyfed)
Organisational setup
Learnings
3.3.Vegetable and Fruit Promotion Council Keralam (VFPCK)
Genesis of VFPCK
VFPCK Director Board
Objectives of VFPCK
4. Structural composition of VFPCK
Services provided
Self Help Groups
Group marketing
Retail marketing
4. MARKETING STRATEGY AND IMPROVED MARKETING EFFICIENCY AFTER FORMATION OFFARMER MARKETS
4.1. Marketing practices adopted by the farmers in the area
4.2. Comparative marketing practices adopted in the different districts
4.3. Marketing channels available to the producer
4.4. Marketing chain operating in the different districts
4.5. Distance to market and market timings
4.6. General marketing expenses involved in trade
4.7. Major marketing problems in fruit and vegetable trade
4.8. Major marketing problems defined in different districts by fruit and vegetable farmers
4.9. Marketing weaknesses determined – specific product wise
4.10. Average credit period in fruit and vegetable trade
4.11. Credit period availed by traders
4.12. Credit strategy of traders – product wise
4.13. Reasons for price fall in fruits and vegetables
4.14. Reasons for price fall - product wise
4.15. Seasonal availability of fruits and vegetables in different production centers
4.16. Seasonal availability – product wise
4.17. Quality specifications practised in trade
4.18. Awareness on quality specifications
4.19. Awareness on quality specifications – product wise
4.20. Packing Specifications
4.21. Packing materials used by fruit and vegetable farmers
4.22. Packing materials used in vegetables
4.23. Pricing policies practiced by farm gate traders
4.24. Pricing decisions in farm gate
4.25. Pricing at farm gate – market parity
4.26. Scope of negotiation and price fixation in farm gate trade
4.27. Trading practices in public market
4.28. Price fixation in open market
4. 29. Price decisions in public markets
4.30. Pricing policies practiced by market traders
4.31. Scope of negotiation and price fixation in public market
4.32. Selection of marketing channels by the farmer
4.33. Selection of marketing channels – product wise
4.34. Packing Practices adopted by farmers
4.35. Unhealthy cultivation practices adopted
4.36. Factors governing selection of marketing alternatives
5. MARKETING STRATEGY AND IMPROVED MARKETING EFFICIENCY AFTER FORMATION OF FARMER MARKETS
5.1. General information on the farmer markets - Product dealt
5.2. General information on the farmer markets – Quantity traded
5.3. General information on the farmer markets – Farmer participation
5.4. Location of farmer markets
5.5. General marketing expenses involved in trade
5.6. General marketing expenses involved in trade – comparative study
5.7. Produce availability
5.8. Cultivation pattern- prior and after the advent of farmer market
5.10. Comparative study on quality consciousness among farmers
5.11. Awareness on quality specifications in farmer markets
5.12. Comparative study on the grading practiced prior and after initiation of farmer markets
5.13. Packing practices in farmer markets
5.14. Packing materials used by farmers.
5.15. Comparative analysis of packing materials used
5.16. Payments in farmer markets
5.17. Marketing strategy in farmer markets
5.18. Marketing strategy adopted according to different product categories
5.19. Comparative commission rates in farmer markets and public markets
5.20.Comparison of marketing expenses prior and after the advent of farmer markets
5.21. Price fixation in farmer market
5.22. Pricing decisions in farmer markets
5.23. Price fixation – Methodology and acceptability
5.24. Trade policy – Comparison of public market vs farmer market
5.25. Impact of farmer markets – Pricing
5.26. Comparative study of farmer’s role in negotiation and price fixation
5.27. Features of an efficient marketing system
5.28. Farmer organizations working in the fruit and vegetable sector
5.29. Marketing systems promoted by farmer organizations
5.30. Price fixation in farmer markets
5.31. Farmer’s role in negotiation and price fixation in farmer markets
5.32. Farmer empowerment in price decisions – a comparison
5.33. Major attributes indicating the strengths of farmer markets
5.34. Major factors influencing the success of farmer markets
5.35. Impact of farmer organisations in fruit and vegetable sector
5.36. Price advantage to farmers in farmer markets
5.37. Services offered by different organizations
5.38. Price spread of different crops
5.39. Fruit and vegetable production and marketing under farmer markets
5.40. Trader benefits on farmer market association
5.41. Major factors that attracted farmer to farmer markets
5.42. Social benefits offered by farmer markets
5.43. Preferred management team in the farmer markets
5.44. Preferred decision making systems in farmer markets
5.45. Impact of multi level planning in farmer entities
5.46. Decision making in multi level planning
5.47. Impact of multi level planning- availability of alternatives
5.48. Levels of authority decentralization
5.49. Farmer markets - organisation policy
5.50. Marketing strategy for perishable agricultural commodities
5.51. Lacunas identified in the functioning of farmer markets
5.52. Farmer markets - Areas of intervention for improving efficiency
5.53. Validation of hypotheses.
6. CONCLUSION
6.1. Major findings of the study
6.2. Policy recommendations
CONCLUSION
BIBLIOGRAPHY