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Page: 314
 
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  • Title
  • Plagiarism Certificate
  • Declaration
  • Certificate
  • Acknowledgement
  • Abstract
  • Contents
  • List of Tables
  • List of Figures
  • Abbreviations
  • 1. Introduction
  • 2. Review of literature
  • 4. Effectiveness of visual media advertisement in building brand equity and buying motive on fast moving consumer goods and consumer durables
  • Conclusion
  • Bibliography
  • Appendices