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Full Screen- Title
- Plagiarism Certificate
- Declaration
- Certificate
- Acknowledgement
- Contents
- List of Tables
- List of Figures
- Abbreviations
- 1. Introduction
- 2. Review of literature
- 3. Cultural heritage tourism in Kerala- an overview
- 4. Marketing techniques in cultural heritage tourism sector - a linkage between government and private tourism players
- 5. Tourist satisfaction regarding the services and facilities availed in cultural heritage tourism destinations
- 6. Local community perception towards cultural heritage tourism development in Kerala
- Summary and Conclusion
- Bibliography
- Appendices