|
| |||||||||||
| |||||||||||
Full Screen- TITLE
- CERTIFICATE
- DECLARATION
- ACKNOWLEDGEMENT
- ABBREVIATIONS
- CONTENTS
- LIST OF TABLES
- LIST OF EXHIBITS
- LIST OF CHARTS
- I. INTRODUCTION AND DESIGN OF THE STUDY
- 1.1 Introduction
- 1.2 Statement of the Problem
- 1.3 Review of Literature
- 1.4 Objectives of the Study
- 1.5 Limitations of the Study
- 1.6 Chapter Scheme
- References
- II. RESEARCH METHODOLOGY
- 2.1 Introduction
- 2.2 Source of Data
- 2.3 Construction of Tools and Pretest
- 2.4 Description of Area of Study
- 2.5 Reference Period
- 2.6 Sampling Design
- 2.7 Field Work and Collection of Data
- 2.8 Frame Work of Analysis
- 2.9 Hypotheses
- 2.10 Operational Definitions
- III. HISTORICAL PERSPECTIVE
- 3.1 Introduction
- 3.2 Evolution of Marketing
- THE STAGE OF BARTER
- THE STAGE OF MONEY ECONOMY
- THE PRODUCTION ORIENTATION STAGE
- THE SALES ORIENTATION
- THE CONSUMER ORIENTArION
- THE NEW ERA ORIENTATION
- 3.3 Evolution of Marketing in India
- 3.4 Evolution of Retailing
- E1 Marketing Milestones
- E2 Retail Trade Organisations
- 3.5 Evolution of Direct Marketing
- 3.6 Evolution of Home Delivery
- References
- IV. RETAILING - THE PRESENT SCENARIO
- 4.1 Marketing
- 4.2 Retailing
- E3 The wheel of Retailing
- 4.3 Direct Marketing
- 4.4 Home Delivery
- References
- V. HOME DELIVERY - A COMPREHENSIVE STUDY
- 5.1 Organisational setup
- E4 Scope for Direct Delivery to Consumer
- E5 Home Delivery by Somer field
- C1 Motives of Establishing the Business
- C2 Features of Super markets
- C3 Features of Super markets-Consumer Response
- C4 Services Rendered to Customers
- 5.2. Drawbacks and problems
- C5 Drawbacks of Home delivery- Consumer Response
- 5.3 Suggestions for Improvement
- C6 Drawbacks of Home Delivery- Feed backs from consumers
- C7 Suggestions for Improvement-Feed back from Consumers
- C8 Suggestions for Improvement- consumer response
- 5.4 Profitability
- 5.5 Home Delivery & Direct Marketing
- 5.6 Potentialities of the system & scope for new entrants
- C9 Scope of Home delivery
- C10 Methods for increasing profits
- References
- VI. HOME DELIVERY SYSTEM - PROBLEMS AND PROSPECTS
- 6.1 General
- C11 Expectation of Service
- C12 Services Rendered to customers
- 6.2 Denial of Pleasure of Shopping
- 6.3 Self-Service Feature
- 6.4 Providing more Job opportunities
- 6.5 Accounting Ratios
- 6.6 Customer Satisfaction
- VII. SUMMARY OF FINDINGS AND SUGGESTIONS
- 7.1 Findings
- 7.2 Conclusion
- 7.3 Suggestions
- 7.4 Directions for Future Research
- BIBLIOGRAPHY