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  • Title
  • Declaration
  • Certificate
  • Acknowledgement
  • Abstract
  • Contents
  • List of Tables
  • List of Figures
  • List of Abbreviations
  • 1. Introduction
  • 2. Review of literature
  • 3. Marketing practices of the LIC
  • 4. Perception of agents on the marketing strategies and policies of the LIC
  • 5. Impact of marketing strategies on the customer behavior of the LIC
  • 6. Summary of findings, conclusions and recommendations
  • Bibliography
  • Appendices