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Page: 398
 
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  • Title
  • Anti Plagiarism Certificate
  • Declaration
  • Certificate
  • Abstract
  • Acknowledgement
  • Contents
  • List of Tables
  • List of Figures
  • Abbreviations
  • 1. INTRODUCTION
  • 2. REVIEW OF LITERATURE
  • 3. A GENERAL VIEW OF THE STUDY
  • 4. THE MARKETING ENVIRONMENT, MARKETING MIXSTRATEGIES AND THE PROBLEMS OF THE AYURVEDICHEALTH TOURISM CENTRES IN KERALA
  • 5. SERVICE QUALIY, CUSTOMER SATISFACTION ANDMOTIVATING FACTORS–AN EVALUATION
  • 6. SUMMARY, FINDINGS, CONCLUSION ANDRECOMMENDATIONS
  • Bibliography
  • Appendices