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Full Screen- Title
- Declaration
- Certificate
- Acknowledgement
- Abstract
- Preface
- Contents
- List of Tables
- List of Figures
- List of Abbreviations
- 1. Introduction
- 2. Review of literature
- 3. Overview of tourism marketing
- 4. Concept of health tourism and products
- 5. Analysing marketing opportunities for health tourism products in Kerala
- 6. Developing marketing mix strategies for health tourism products in Kerala
- 7. Analysis of balancing of demand capacity and service quality of health tourism products
- 8. Analysing customers perception on health tourism products
- 9. Summary and Conclusion
- Bibliography
- Appendices