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Full Screen- TITLE
- DECLARATION
- CERTIFICATE
- ACKNOWLEDGEMENT
- CONTENTS
- LIST OF TABLES
- LTST OF FIGURES
- 1. INTRODUCTION
- Review of literature
- Statement of the Problem
- Objectives of the study
- Hypothesis
- Methodology
- Collection of Data
- Period of Study
- Tools for Analysis
- Scope of the Study
- Limitations
- CHAPTERISATION
- 2. TIMBER IN KERALA - AN OVERVIEW
- Table: 2.1State wise areas of Forest in India
- Forests in Kerala
- Table: 2.2 showing total area of the state.
- West coast tropical evergreen forests
- West coast tropical semi-evergreen forest
- South Indian moist deciduous forests
- Southern subtropical broadcurved hill forests
- Southern montane wet temperate forests
- Southern tropical dry deciduous forests
- 3. FOREST INDUSTRIES TRAVANCORE LIMITED - FINANCIAL STRUCTURE
- Fig: 3.1 Production process chart
- Table: 3.2Capital Structure
- Operating ratio
- 4. OPERATION OF FOREST INDUSTRIES TRAVANCORE LIMITED
- Table: 4.1Views on the availability of timber-Income wise.
- Table: 4.3 Views on the quality of timber - Category wise.
- Table: 4.5 Views on the price of timber - Category wise
- Table: 4.7 Views on the waste of timber -Category wise.
- Table: 4.8 Views on waste of timber-Income wise.
- Table: 4.10 Views on the availability of skilled labour-income wise
- 5. MARKETING MANAGEMENT OF FOREST INDUSTRIES TRAVANCORE LIMITED
- Quality of FIT products
- Durability of the product
- Price of the product
- Approach of the Employees
- Finishing of the product
- Terms and conditions
- After Sales Service
- Advertisement
- Artistic Beauty
- Fashion of the product
- 6. SUMMARY OF CONCLUSIONS AND RECOMMENDATIONS
- Further Studies
- APPENDIX - I EVALUATION OF THE WORKING OF FOREST INDUSTRIES TRAVANCORE LIMITED MARKETING MANAGEMENT - EMPLOYEES
- APPENDIX IIEVALUATION OF THE WORKING OF FOREST INDUSTRIES TRAVANCORE LIMITEDMARKETING MANAGEMENT - CONSUMERS