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  • Title
  • Anti Plagiarism certificate
  • Declaration
  • Certificate
  • Abstract
  • Acknowledgement
  • Contents
  • List of Tables
  • List of Figures
  • Abbreviations
  • 1. Introduction
  • 2. Review of literature
  • 3. An overview of social media and influencer marketing
  • 4. Research Methodology
  • 5. Data analysis I : User profile and social media influencer credibility
  • 6. Data analysis II: the mediating role of opinion leadership and moderating role of perceived fit
  • 7. Findings, research implications and
  • Bibliography
  • Appendices